PATA educational on China boom

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June 21, 2016 by e-NewsWire   Filed under Events, News, Thailand

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BANGKOK, 21 June 2016: By 2020, China will generate 150 million trips to destinations in the Asia- Pacific region, according to the Pacific Asia Travel Association.

PATA CEO, Mario Hardy, shared the forecast with delegates attending the 6th PATA academy on the Chinese outbound market, last week.

The three-day PATA academy event was held at the association's headquarters in Bangkok.

inside no 6"According to our latest visitor forecasts, arrivals from China to Asia Pacific destinations will climb from an estimated 102 million in 2015 to more than 150 million trips by 2020, dominating the region's international tourism landscape," he told academy participants.

The event was attended by 18 executives from 13 public and private organisations coming from seven destinations, a mix of tour companies, hotels, tourism boards and airlines.

Thammasat University's head of the Service Innovation & Development Unit, College of Innovation, John Koldowski, explaining the China outbound phenomenon,  said: "Most Chinese like big city stuff – that's how it starts – but that's beginning to evolve. There is a growing class in China who are looking for other experiences."

Ivy Alliance Tourism Consulting, China, vice president, David Tang, noted that, "the first step is to build good communications. Part of it is language skills, but most of it is understanding the business model behind the travel industry. Most of them do business through WeChat and QQ."

The event closed with a half-day trip to Bangkok's Chinatown, specifically Talat Noi, (lesser market) one of the oldest Chinese communities in a lesser-known part of the inner city district.

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Tags: Asia pacific, China PRC, Pata, Trips

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