Success in south-east Asia: four business rules to observe
Dynamic and rich in opportunities, south-east Asia is a fantastic place to do business. However, before you step off your Singapore Airlines flight and kick off a round of meetings in the region, do your homework: if you want to succeed, it's vital you have an understanding of the area's business etiquette. 1. Be prepared for plenty of return trips Just as Rome wasn't built in a day, business relationships generally take longer to build in Asia than in the West. It is a 'meet and greet' region and many Asians prefer to build personal friendship and trust through a number of face-to-face meetings before making any commitments. Therefore, if you want to strike that all-important deal, it's vital you're prepared for frequent travel. 2. Understand the importance of cultural sensitivity One of the golden rules of doing business in Asia is to grasp the importance of showing consideration. This means avoiding any action or situation that w