Southeast Asiaâs Tourism Campaign Is a Misplaced Effort
Editor's Note: Skift launched a new series, Gateway, as we broaden our news coverage geographically with first-hand, original stories from correspondents embedded in cities around the world. We are featuring regular reports several times per week from Beijing, Singapore, Caracas and Cape Town, and look for us to add other cities soon. Gateway Singapore, for example, signifies that the reporter is writing from that city although her coverage of the business of travel will meander to other locales in the region. Read about the series here, and check out all the stories in the series here. The Association of Southeast Asian Nations (ASEAN) will mark its 50th anniversary in August and the Jakarta-based organization has unimaginatively launched a Visit [email protected]: Golden Celebration tourism campaign. This is the third Visit ASEAN year. The first was in 1992 when ASEAN turned 25; the second was the odd Visit ASEAN Millennium Year 2002. Many industry players yawn at anoth