Coach shop concept commitment to Asia/Pacific

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Leading New York design house Coach stated its commitment to the Asia/Pacific region for its Modern Luxury shop renovation.

By the summer of 2016, Coach will have over 25% of its Asian travel-retail shop fleet fitted out with the new concept.

Coach International divisional vice-president of sales Paulo Colino commented: "Coach has a very strong interest and stake in travel-retail in Asia/Pacific. We currently have a presence in 15 countries, with a total of nearly 80 shops – including airport, downtown, and cruise ship locations.

"The performance of the renovated stores have been very strong and the concept has been extremely well received by the Asian consumer. We are pleased with the progress we have made updating the stores and we expect to have nearly half of our shops remodelled in the region by the summer of next year."

"We are looking to expand our presence in areas where we can fully execute our Modern Luxury concept and provide consumers with a truly elevated shopping experience. Given the success we have seen in this region, we plan to expand into additional countries in Asia including India and Myanmar," concluded Colino.


Source: Coach shop concept commitment to Asia/Pacific

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