Ballantineâs Brasil touches down in Asia
Made from Scotch whisky selectively cask-steeped in Brazilian lime peel, Ballantine's Basil was first launched in Europe in 2013 as a 35% abv "spirit drink".
The product is now also available from selected travel retailers in Asia at an RRP of US$22.
Pernod Ricard Asia Travel Retail describes Ballantine's Brasil as "an innovative fusion of the traditions of Scotland mixed with the passions of Brazil".
Its signature serve, Highland Samba, is a mix of Ballantine's Brasil and lemonade, served over ice and topped with two freshly-cut slices of lime.
"There is a huge opportunity for spirit drinks that are made with whisky, as it's an exceptionally dynamic new category that is already demonstrating a strong rate of growth," Peter Moore, global brand director for Ballantine's, said at the initial launch event.
"Ballantine's Brasil is a venture into new territory for us, but we're excited to have a product that can take advantage of this opportunity and one that can truly inspire those who have not yet found their perfect way to enjoy a Scotch whisky drink."
Source: Ballantine's Brasil touches down in Asia
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