Travel Blue continues to build Asia profile

Travel Blue has emphasised Asia as one of its key markets in its global travel-retail strategy. The travel accessories company will exhibit next month's TFWA Asia Pacific with a portfolio of new products.

Travel Blue's Cool Pillow

Travel Blue Travel Retail director Jonathan Smith said: "The Singapore show is an important date in our travel retail schedule. We have been working hard to develop a strong portfolio offering, and we are excited to share the new products with our customers.

"Getting the products right for the consumer is vital. We have been seeing an increase in the demand from consumers in Asia for travel products that will make their journeys more comfortable and safer – this is what our portfolio offers."

"We are focused on continuing to develop products that give us a competitive edge in the channel. Releasing the most up to date, relevant products that appeal to the regional passenger profile is a vital part of our strategy, and one that we are very proud of. This region is important in our strategy, so we are focused on releasing products that appeal to the consumers wants and needs to ensure we continue to be a market leader in travel accessories," adds Smith.

Meanwhile, the company has opened a new 28sq m brand corner at Beijing airport in partnership with Sunrise Duty Free. Situated in terminal 3, the opening represents a response to the increased demand that is being seen for travel accessories by passengers.

The corner offers travellers the complete range of Travel Blue products including Procter & Gamble brands distributed by Travel Blue – Oral-B, Braun, and Duracell. Smith continued, "Travellers are keen to see more travel friendly items in stores that will assist in making their trip more comfortable and safe. The sales we have recorded from the brand corner have been fantastic already, benefitting from Chinese New Year travel, and with the busiest travel season yet to start!"

Smith added: "It has been around seven years since Sunrise Duty Free first introduced the Travel Blue brand into its shops. So, we are naturally thrilled that February saw the launch of our first corner with the operator. The demand for travel accessories has been increasing steadily for a number of years now, and we are determined to be at the forefront of this promising growth. Asia is a very important region for us in terms of our global travel retail strategy, so opening this corner is a significant move; one that we hope will be repeated in other key Asia destinations."

Travel Blue's new range include:

Cool Pillow – The Cool Pillow, with memory foam, has innovative and refreshing cool pads that are integrated into the travel pillow's cover, keeping it cool and helping to eliminate a hot neck and shoulders. The memory foams' inner responds to weight and molds to the users' contours allowing the neck and shoulder muscles to relax for optimum comfort and support.

Tranquility Pillow: Ergonomically shaped using memory foam material for soft support. Molds softly to the contours of the neck and shoulders. Designed for travellers to help relax and rest during each trip. Comes with a built in pocket that allows you to simply fold the pillow inside, keeping it clean and saving precious space.

RFID Money Belt – The RFID money belt not only protects against the retrieval of personal information contained on a person's passport but it also water-resistant. The belt is backed with a soft non-woven material, adding comfort. Fits up to 122m (48") waist.

RFID Neck Wallet – A wallet that not only protects personal information contained on a passport but also on credit cards, ensuring users are safe from identity theft. The neck wallet contains one large RFID protected pocket plus two additional large pockets for cash and other documents.

RFID Passport Protector – This product protects a user's personal information contained on a passport and credit cards from identity theft. Made of leather, the attractive passport protector stops thieves using scanners to read personal details in busy places such as airports, trains and ferries.

RFID 2x Pocket Set – A set of two zipper pockets made from special RFID blocking materials helps to protect any traveller's personal information. Pocket sizes include: Passport pocket – 15.5×11.5cm; Credit Cards pocket – 11.5×7.5cm.

Travel Blue can be seen at Basement 2, G1 at the TFWA show in Singapore from May 8 to May 12 2016.

Source: Travel Blue continues to build Asia profile