APAC travellers taking more trips, spending more: Visa

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  • Related Items
  • Visa
  • Visa Global Travel Intentions Study
  • Vivian Pan

    • Travellers from Asia Pacific are filling up their passport pages at a faster rate than their global counterparts and are now leading the world in leisure travel, according to Visa's Global Travel Intentions Study 2015. The Study shows that APAC travellers took more leisure trips in the past two years than any of the other countries surveyed, with more than eight in 10 (84 per cent) having travelled solely for leisure in that time, well ahead of the global average of 76 per cent, including the Americas (79 per cent) and Europe (81 per cent). The Study also found leisure travel to be most prevalent among the affluent (88 per cent) and among 36 to 44 year olds (80 per cent).

    On average, APAC travellers who took part in the Study made six international trips in the past two years, three of which were for leisure. In addition, according to the Study findings, APAC travellers are the most likely to mix business with leisure while overseas. Around 22 per cent of APAC travellers say their most recent trip was for business and leisure, ahead of the global average of 16 per cent.

    Vivian Pan, Senior Director, Cross-border & Channel Marketing, Visa Asia Pacific, said, "Asia Pacific is an extremely well-connected region, and going abroad for leisure travel holds a special appeal for Asia Pacific travellers as they are keen to explore new places and gain new international experiences. This love of international travel, coupled with rising disposable personal incomes, has led to travellers from this region driving the increased desire for more trips, leading to more travel spending."

    In the past two years, the global survey showed travellers from Singapore took the most leisure trips (95 per cent), followed by those from Hong Kong (92 per cent), South Korea (90 per cent) and Malaysia (90 per cent). Future Travel Spending from Asia Pacific.

    Future spending on international leisure travel from APAC travellers looks bright for the travel industry as well, with APAC leading globally with the sharpest rise in terms of likelihood to spend more (71 per cent), followed by the Americas (66 per cent) and Europe (56 per cent).

    According to the Study, respondents from APAC indicated that their travel spend for their next trip is likely to average USD 3,501.

    Travellers from China, India and Australia are likely to be the top spenders from APAC countries on their their next trip.


    Source: APAC travellers taking more trips, spending more: Visa

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